Elula

Elula pronounced Eh-loo-la is a melodic isiZulu word meaning ‘simple, uncomplicated, effortless and timeless’. This is what sister in laws, Ang and Pippa, have endeavoured to create with their sophisticated, all-season, all body and all age-encompassing linen clothing range.

Founded in late 2018, a gap was identified for comfortable yet on-trend linen clothing of high quality, suitable for the hot South African climate.

Ang and Pippa, mums to 5 boys in total, appreciate the demands of looking good while pregnant, breastfeeding, at the office or at leisure. The trick, they believe, is to master attractive, functional clothing that is easily interchangeable between formal and informal wear.

The detail, love and thought that goes into each hand-made garment is what makes the ELULA brand truly special.  Passionate about conscious and sustainable apparel, Ang and Pippa pride themselves on providing superior quality and fit.

All  ELULA products are lovingly designed and manufactured in Durban, South Africa.
36 products
  • Woman in a white sleeveless top and black skirt standing against a teal wooden wall.
    R 950.00
    R 950.00
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  • R 1,100.00
    R 1,100.00
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    R 1,100.00
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    R 1,100.00
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  • Woman in a light yellow outfit standing next to a tree in a natural setting
    R 1,400.00
    R 1,400.00
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  • Person wearing a red outfit standing next to a tree
    R 1,200.00
    R 1,200.00
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  • Woman in a light-colored outfit standing in front of a wooden door.
    R 1,200.00
    R 1,200.00
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  • Woman leaning against a wooden fence in a natural setting
    R 1,100.00
    R 1,100.00
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  • Person wearing an olive green sleeveless top and pants outdoors.
    R 950.00
    R 950.00
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  • Woman in a black dress standing in a field with a horse in the background
    R 1,300.00
    R 1,300.00
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  • Woman in a brown shirt and black wrap skirt holding a basket with eggs, leaning against a wooden fence in a natural setting.
    R 1,300.00
    R 1,300.00
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  • Woman wearing a deep neckline top with gold necklaces outdoors
    R 950.00
    R 950.00
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  • Woman in a white outfit standing in a grassy field
    R 1,100.00
    R 1,100.00
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  • R 1,200.00
    R 1,200.00
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  • Elula Londoze Shirt - Coconut
    R 1,200.00
    R 1,200.00
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  • Elula Boyfriend Shirt - Coconut
    R 1,400.00
    R 1,400.00
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