Elula

Elula pronounced Eh-loo-la is a melodic isiZulu word meaning ‘simple, uncomplicated, effortless and timeless’. This is what sister in laws, Ang and Pippa, have endeavoured to create with their sophisticated, all-season, all body and all age-encompassing linen clothing range.

Founded in late 2018, a gap was identified for comfortable yet on-trend linen clothing of high quality, suitable for the hot South African climate.

Ang and Pippa, mums to 5 boys in total, appreciate the demands of looking good while pregnant, breastfeeding, at the office or at leisure. The trick, they believe, is to master attractive, functional clothing that is easily interchangeable between formal and informal wear.

The detail, love and thought that goes into each hand-made garment is what makes the ELULA brand truly special.  Passionate about conscious and sustainable apparel, Ang and Pippa pride themselves on providing superior quality and fit.

All  ELULA products are lovingly designed and manufactured in Durban, South Africa.
50 products
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  • Woman wearing a brown short set standing between two horses in an outdoor setting
    R 1,100.00
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  • R 1,400.00
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  • Woman in brown sleeveless top and wide-leg pants standing on a log with a natural landscape in the background
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  • Woman in a red outfit standing under a tree with warm sunlight
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  • Woman wearing a red outfit with a black coat standing against a tree.
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  • Woman wearing a bright pink dress with trees in the background
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  • Woman in teal outfit with a hat standing between two cows on a beach
    R 1,600.00
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  • Woman in yellow outfit walking on a beach with two cows
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  • Woman wearing a light-colored outfit with a scarf against a textured wall.
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  • Woman wearing a dark outfit standing against a beige wall with a plant to her left.
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  • Woman wearing a burgundy dress against a white textured wall
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  • Woman wearing a pink dress with cut-out design against a textured wall.
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  • Woman wearing a beige sleeveless linen dress against a light background
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  • Woman wearing a teal dress against a textured white wall
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