Elula

Elula pronounced Eh-loo-la is a melodic isiZulu word meaning ‘simple, uncomplicated, effortless and timeless’. This is what sister in laws, Ang and Pippa, have endeavoured to create with their sophisticated, all-season, all body and all age-encompassing linen clothing range.

Founded in late 2018, a gap was identified for comfortable yet on-trend linen clothing of high quality, suitable for the hot South African climate.

Ang and Pippa, mums to 5 boys in total, appreciate the demands of looking good while pregnant, breastfeeding, at the office or at leisure. The trick, they believe, is to master attractive, functional clothing that is easily interchangeable between formal and informal wear.

The detail, love and thought that goes into each hand-made garment is what makes the ELULA brand truly special.  Passionate about conscious and sustainable apparel, Ang and Pippa pride themselves on providing superior quality and fit.

All  ELULA products are lovingly designed and manufactured in Durban, South Africa.
36 products
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  • Woman in brown sleeveless top and wide-leg pants standing on a log with a natural landscape in the background
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  • Woman in a white sleeveless top and black skirt standing against a teal wooden wall.
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  • Person wearing mustard yellow wrap skirt and brown sandals in a grassy outdoor setting
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  • Woman wearing a brown short set standing between two horses in an outdoor setting
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  • Woman in a light gray outfit standing in front of a door with plants around.
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  • Woman in a green dress standing next to a horse, holding greens.
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  • Person wearing a red outfit standing next to a tree
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  • Woman standing next to a horse in an outdoor setting
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  • Woman in a light-colored outfit standing in front of a wooden door.
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