Elula

Elula pronounced Eh-loo-la is a melodic isiZulu word meaning ‘simple, uncomplicated, effortless and timeless’. This is what sister in laws, Ang and Pippa, have endeavoured to create with their sophisticated, all-season, all body and all age-encompassing linen clothing range.

Founded in late 2018, a gap was identified for comfortable yet on-trend linen clothing of high quality, suitable for the hot South African climate.

Ang and Pippa, mums to 5 boys in total, appreciate the demands of looking good while pregnant, breastfeeding, at the office or at leisure. The trick, they believe, is to master attractive, functional clothing that is easily interchangeable between formal and informal wear.

The detail, love and thought that goes into each hand-made garment is what makes the ELULA brand truly special.  Passionate about conscious and sustainable apparel, Ang and Pippa pride themselves on providing superior quality and fit.

All  ELULA products are lovingly designed and manufactured in Durban, South Africa.
31 products
  • R 1,300.00
    R 1,300.00
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  • Woman in a white sleeveless top and black skirt standing against a teal wooden wall.
    R 950.00
    R 950.00
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  • Person wearing mustard yellow wrap skirt and brown sandals in a grassy outdoor setting
    R 1,300.00
    R 1,300.00
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  • Woman wearing a brown short set standing between two horses in an outdoor setting
    R 1,100.00
    R 1,100.00
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  • R 1,100.00
    R 1,100.00
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  • Woman in a green dress standing next to a horse, holding greens.
    R 1,400.00
    R 1,400.00
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  • R 1,300.00
    R 1,300.00
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  • R 1,100.00
    R 1,100.00
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  • Woman in a light yellow outfit standing next to a tree in a natural setting
    R 1,300.00
    R 1,300.00
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  • Person wearing a red outfit standing next to a tree
    R 1,200.00
    R 1,200.00
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  • Woman wearing a blue dress standing on a dirt road with greenery in the background
    R 1,400.00
    R 1,400.00
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  • Person wearing a dark blue button-up dress standing outdoors with greenery in the background
    R 1,400.00
    R 1,400.00
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  • Woman standing next to a horse in an outdoor setting
    R 1,400.00
    R 1,400.00
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  • Woman in a light-colored outfit standing in front of a wooden door.
    R 1,200.00
    R 1,200.00
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  • Woman wearing a red outfit standing against a white wall.
    R 899.00
    R 899.00
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  • Woman leaning against a wooden fence in a natural setting
    R 1,100.00
    R 1,100.00
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  • Person wearing an olive green sleeveless top and pants outdoors.
    R 950.00
    R 950.00
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  • Woman wearing an olive green shirt and blue jeans standing outdoors with trees in the background
    R 1,300.00
    R 1,300.00
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  • Woman in a black dress standing in a field with a horse in the background
    R 1,300.00
    R 1,300.00
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  • Woman in a brown shirt and black wrap skirt holding a basket with eggs, leaning against a wooden fence in a natural setting.
    R 1,300.00
    R 1,300.00
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